By; Don Meyer
So, now we have to figure out how are we going to create more qualified sales leads that we can convert into buyers. We can generate sales leads through many forms of advertising; such as, article marketing, pay per click advertising, blogging, social media marketing, press releases, ezines, classifieds... the list goes on and on.
One of the best tactics I have found for internet marketing and finding high quality leads is through email marketing. These days just about every professional in the industry has an email marketing campaign, where they get their sales lead to fill out an opt-in form to get a free e-book or free tips.
There are many reasons that make email marketing so appealing:
o Email marketing is one of the cheapest forms of advertising.
There are many reasons that make email marketing so appealing:
o Email marketing is one of the cheapest forms of advertising.
o Almost everyone has an email address.
These two reasons together make the potential of email marketing an absolutely incredible marketing tactic. Not only can you communicate with anyone in the world with just a push of the button, but if your opt-in list was 3,000 people or 300,000 people you can communicate with them with one push of the button. It is extremely efficient.
With email marketing you get feedback quickly; you can have orders coming in almost immediately. It is easy to track and measure the success of a campaign. There's an old advertising saying that goes "I know I wasted half my advertising budget, I just don't know which half". You are also able to see how effective your ad campaign is compared to the number of responses and you can adjust your ad campaign accordingly.
These two reasons together make the potential of email marketing an absolutely incredible marketing tactic. Not only can you communicate with anyone in the world with just a push of the button, but if your opt-in list was 3,000 people or 300,000 people you can communicate with them with one push of the button. It is extremely efficient.
With email marketing you get feedback quickly; you can have orders coming in almost immediately. It is easy to track and measure the success of a campaign. There's an old advertising saying that goes "I know I wasted half my advertising budget, I just don't know which half". You are also able to see how effective your ad campaign is compared to the number of responses and you can adjust your ad campaign accordingly.
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